BONUSMX-ATX EVENT SCHEDULE

SINGLE-DAY AND STUDENT PASSES

ON SALE NOW

CONFERENCE INCLUDES ESTEEMED SPEAKERS FROM

THE CITY OF AUSTIN, LATINWORKS, UNIVISION,

THE INSTITUTE OF ENTREPRENEURSHIP IN MEXICO,

THE DEPARTMENT OF URBAN STUDIES AT MIT,

ELECTRONIC ARTS & MANY MORE

September 11-13, 2014

AUSTIN, TX (September 4, 2014) – – BonusMX is excited to announce the full program schedule for the 2014 BonusMX@ATX, a creative leadership conference featuring some of the biggest names in Mexico in the worlds of culture, entertainment, and fashion. Panelists and keynote speakers include representatives from the City of Austin, LatinWorks, Univision, the Institute of Entrepreneurship in Mexico, the Department of Urban Studies at MIT, and Electronic Arts, along with musicians and many more.

The conference will take place over three days, September 11 at Hotel Ella and September 12 and 13 at the AT&T Executive Education and Convention Center. Making its inaugural debut in Austin, BonusMX@ATX aims to empower growth in the creative sector while promoting social, cultural, and economic development between the United States and Mexico. The conference will focus on an array of topics including advertising and marketing, architecture, design (product, graphic, and fashion), film, photography, IT, gaming, animation, computer science, publishing, and music.

BonusMX@ATX will kick off Thursday night with a special cocktail reception on the porch of Hotel Ella. Both Friday and Saturday will be full of daytime panel discussions and keynotes including such notable speakers as Ilana Sod, Ricardo Álvarez, Ana Luisa Fajer, Mario Valle, Enrique Jacob and Josh Kun. Following the panels on Friday and Saturday, guests are encouraged to unwind in the social networking reception and shop the Mexican design market “La Pulga.” This high-end design market will feature some of best designers from Mexico that will also be participating in the conference, such as fashion designers Carla Fernandez, Guillermo Vargas and jewelry designers Varón and Rebecca Noel. All this will be accompanied by a DJ set from special guest.

Two-day conference passes for BonusMX-ATX are available now for $150, and single-day passes are $90. Conference passes grant access to the following events:

• “Welcome Reception” with complimentary bites and cocktails at Hotel Ella (Thursday)
• Panel sessions at the AT&T Executive Education and Convention Center Amphitheater (Friday and Saturday)
• “La Pulga” Designer Expo at the AT&T Executive Education and Convention Center Amphitheater (Friday and Saturday)
• Film screening at the AT&T Executive Education and Convention Center Amphitheater (Friday evening)
• Concert at the AT&T Executive Education and Convention Center Courtyard

  Student passes are also available for a reduced rate of $40 and include access to the day sessions and high-end design market “La Pulga.” Patrons interested in only attending “La Pulga,” held Friday and Saturday, may purchase tickets at the door for only $5. To purchase any of the ticket options or learn more about the event, please visit BonusATX.com.

  BONUSMX-ATX PROGRAM SCHEDULE

  THURSDAY, SEPTEMBER 11

  3:00-4:30 PM (one hour and thirty minutes)

  KNOWLEDGE SHARING SEMINAR BETWEEN CITIES at Austin City Hall

  Moderator: Ricardo Alvarez, PhD3/CDD Group and Department of Urban Studies at MIT

  Presented by Kevin Jones, director for economic development for the City of Austin; Fausto Aquino, Creative Digital City; Thomas Miranda, Hispanic Chamber of Commerce and Carlos Marron, ProMexico.

  6:30 PM

  WELCOME RECEPTION GALA at Hotel Ella

  Join us for a welcome reception at Hotel Ella directly following the opening seminar. Mingle with the festival’s speakers and moderators while enjoying cocktails and hors d’oeuvres in one of Austin’s best hotels.

  FRIDAY, SEPTEMBER 12

  AT&T Executive Education and Convention Center at the Amphitheater

  7:45 AM

  REGISTRATION: CREATIVE DIGITAL CITY VENTURE CAPITAL FUND

  8:00-9:30 AM

  CREATIVE DIGITAL CITY VENTURE CAPITAL FUND PRESENTATION

  Presents:  Kevin Kyom from TechRanch

  Presented by Fausto Aquino, venture capital fund director at Creative Digital City

  8:00-8:30 Creative Digital City Venture Capital Fund presentation.

  8:30-9:00 Q&A

  (BY INVITATION ONLY)

  FRIDAY, SEPTEMBER 12

  AT&T Executive Education and Convention Center at the Amphitheater

  8:30 AM (one hour)

  REGISTRATION, NETWORKING, LIGHT REFRESHMENTS FOR BONUSMX-ATX ATENDEES

  9:30 AM (five minutes)

  OPENING REMARKS

  Presented by Kevin Jones, Director for Economic Development for the City of Austin.

  9:45 AM (ten minutes)

  OPENING REMARKS

  Presented by General Consul, Rosalba Ojeda of México´s Consulate in Austin, TX

  10:00 AM (fifteen minutes)

  INSTITUTIONAL REMARKS

  Presented by Enrique Jacob, President of the National Institute of Entrepreneurship in Mexico (INADEM)

   10:15 AM (ten minutes)

REMARKS FROM TEXAS STATE REPRESENTATIVE

Presented by Eddie Rodriguez

10:25AM (fifteen minutes)

MÉXICO AND US ENTRENEURSHIP AND INNOVATION COUNCIL (MUSEIC)

Presented by Adriana Tortajada, director of Financing & Entrepreneurship at The National Entrepreneurship Institute in Mexico (INADEM)

10:40 AM (thirty minutes)

PROMEXICO PRESENTS–RICARDO ALVAREZ

The professor within the Department of Urban Studies at MIT will discuss how the creative industries act as an enabler for urban development

11:15 AM (thirty minutes)

“YOU ARE WHAT YOU THINK YOU ARE”–ACCELERATING CREATIVE BUSINESS

Presented by Faisal Hoque, entrepreneur & author

11:50 AM (Five minutes)

PROMEXICO PRESENTS–“LA PULGA”

Remarks from Ilana Sod.

DESIGN EXPOSITION AT THE AT&T CONVENTION CENTER COURTYARD

12:00 AM (thirty minutes)

R&R PARTNERS “Translating Success – Learning to Do Business Across Cultures.”

Presented by Billy Vassiliadis, CEO and principal at R&R Partners.

12:35 AM (forty minutes)

ECONOMIC DEVELOPMENT GROWTH AND SOCIAL CULTURE

Moderator: Ricardo Alvarez, PhD3/CDD Group Department of Urban Studies at MIT

Panelists: Kevin Jones, director for Economic Development for the City of Austin; Fausto Aquino, Creative Digital City; Thomas Miranda, Hispanic Chamber of Commerce; Carlos Marron, ProMexico

1:25 PM (thirty minutes)

LEFT BRAIN LEADERSHIP (pecha-kucha)

Presented by Ronit Joselevitz, President of the Fashion University Association (UT); Valerie Miranda, Band Relationships at Spotify Mexico and Latin America; Carla Fernandez, fashion designer; Linda Lobato (Machina Techwear), fashion designer; Jennifer Bullard, CEO Captivate Conference; Sheri Graner, Zombie Cast Studios.

2:00 PM (thirty minutes)

PROMEXICO PRESENTS–JEAN ANNE LAUER

Program director for the Cine Las Americas will discuss the Mexican film industry

2:35 PM (five minutes)

CLOSING REMARKS BY ILANA SOD

Journalist & Producer of Hecho en America

2:40 PM (twenty minutes)

Faisal Hoque will be having a book signing for Everything Connects at the entrance of the amphitheater

3:00-5:00 PM (two hours)

FILM SCREENING AND Q&A WITH ILANA SOD, JEAN ANNE LAUER AND RODNEY PERKINGS.

3:00-7:00 PM (four hours)

PROMÉXICO PRESENTS-SOCIAL NETWORKING RECEPTION AND HIGH-END DESIGN MARKET “LA PULGA”

5:00-7pm: (two hours)

BAR+ SURPRISE DJ SET+ SOCIAL NETWORKING RECEPTION +HIGH END DESIGN MARKET “LA PULGA”

Join your fellow conference attendees. Discuss the day and enjoy Latin-inspired music as you unwind after the day’s discussions and debates with beer and some unique shopping opportunity.

SATURDAY, SEPTEMBER 13

AT&T Executive Education Convention Center at the Amphitheater

8:30 AM (forty minutes)

REGISTRATION, NETWORKING, AND LIGHT REFRESHMENTS FOR BONUSMX-ATX ATENDEES

9:15 AM (fifteen minutes)

CITY OF AUSTIN HONORARY RECOGNITION

9:30 AM (five minutes)

OPENING REMARKS BY ILANA SOD

Journalist & Producer of Hecho en America

9:35 AM (forty minutes)

THE GREATER HISPANIC CHAMBER OF COMMERCE & UNIVISION PRESENT –“DO

YOU SPEAK HISPANIC?”

Moderated by Ilana Sod, Journalist & Producer of Hecho en America

Panelists: Juan Mantilla, Latin Works; Fernando Yañez, Braya Communication; Diego Velasquez and Carlos Arambula, R&R/CMV

10:25 AM (thirty minutes)

“MEXICO´S FIRST CREATIVE DIGITAL CITY”

Presented by Fausto Aquino, venture capital fund manager at Creative Digital City

11:00 AM (thirty minutes)

AEM PRESENTS-INNOVATION IN YOUR TIMELINE

Presented by Carlos Villaseñor, Bio Video; Gerardo Treviño, Paybook; Jesus Salas, GeekDom; Rafael Jiménez, Seenapse

11:35 AM (thirty minutes)

LA TACOPEDIA– ALEJANDRO ESCALANTE

The writer of LA TACOPEDIA and winner of the Gourmand Award will talk about the taco as a cross-border socio-cultural phenomenon

12:10 PM (forty minutes)

Y&R ATX & MX PRESENT- CREATIVITY AS A WORKING VISA IN THE FILM, ADVERTISING AND GAMING INDUSTRIES

Moderated by Ilana Sod, Journalist & Producer of Hecho en America

Panelists: Mario Valle, Electronic Arts; Rodney Perkings, Fantastic Market, Fantastic Fest; José Montalvo, Y&R México; Mark Norton, Y&R Austin; Jim Butler, City of Austin Cultural Arts Department

12:55 PM (thirty minutes)

BICULTURAL RELATIONSHIP BETWEEN MX AND USA – ANA LUISA FAJER

The director general for North America within the Ministry of Foreign Affairs of Mexico will talk about the prominent bicultural relationship between MX and the US

1:30 PM (thirty minutes)

ECONOMIC GROWTH THROUGH VIRTUAL CURRENCY

Presented by Lucia Cangas, Pademobile & Bitcoin Foundation in Mexico

2:10 (thirty minutes)

PHOTOJOURNALISM AS A PASSPORT

Presented by Rodrigo Jardon, photojournalist and author of the project ‘Tourism in the lives of others’.

2:45 PM (forty minutes)

CLOSING KEYNOTE-CROSSFADE PHENOMENON

Josh Kun will present a dynamic keynote presentation that approaches music as a transcultural phenomenon. You wont be able to keep your body still!

3:20 PM

CLOSING REMARKS BY ILANA SOD

3:00-7:00 PM (four hours)

PROMÉXICO PRESENTS: SOCIAL NETWORKING RECEPTION AND HIGH-END DESIGN MARKET “LA PULGA”

5:00–7 PM (two hours)

BAR + DJ SET + SOCIAL NETWORKING RECEPTION + HIGH-END DESIGN MARKET “LA PULGA”

Join your fellow conference attendees. Discuss the day and enjoy Latin-inspired music as you unwind after the day’s discussions and debates with beer and some unique shopping opportunities

A complete lineup of speakers and more information about the conference can be accessed online at BonusATX.com, on Facebook at Facebook.com/BonusMX, and on Twitter at @BonusMX.

 

ABOUT BONUSMX:

BonusMX is the first multiplatform of promotion, linkage, and empowerment of the creative industries of Mexico, which, through the creation of spaces, training schemes, roadshows, business acceleration labs and monitoring programs, seeks to project its members within the global context of creativity. For more information, please visit BonusMX.com.